Southeast Botanical Garden (RTKL)

One of the major tourist destinations in Okinawa wanted to go through a re-branding exercise with an impact. The team applied a fairy tale to the facilities, with each zone representing a scene in the story. This fictitious story gave each attraction, restaurant, landscape element, gateway and shop a raison d'etre, so to speak, and established a cohesion throughout the garden. Motifs from the story also became ingredients for signage, and graphic themes for merchandise, employee vehicles and uniforms. This also led to a more impactful, impressional publicity campaigns. [project management for an international branding designer and an international client in Japan]